Apple Introduces New Airtag with Expanded Connectivity Range and Improved Findability

New Apple AirTag: Enhanced Tracking Capabilities

Apple has once again demonstrated its commitment to innovation by unveiling an updated version of the AirTag, a popular item finder that helps users keep track of their belongings. This new iteration brings significant improvements in connectivity range and findability, making it easier than ever for users to locate lost items.

Expanded Connectivity Range with Precision Finding

The latest AirTag is powered by the same second-generation Ultra Wideband chip found in devices like the iPhone 17 lineup. This advanced technology significantly enhances Precision Finding capabilities, allowing users to locate their missing items from up to 50% farther away than before. For the first time, Apple Watch Series 9 or later and Apple Watch Ultra 2 or later can also be used for locating AirTag with Precision Finding.

Improved Findability and Distinctive Chime

The internal design of the new AirTag has been enhanced to make it 50% louder, enabling users to hear their AirTag from twice as far. Paired with its updated Precision Finding capabilities and a distinctive new chime, this makes it easier for users to find important items such as keys hidden deep in between couch cushions or wallets as they head out the door.

Find My Network and Share Item Location

AirTag’s integration with the Find My network allows users to keep track of their belongings every day. If AirTag is out of range from its paired iPhone, the Find My network can help locate it by leveraging a crowdsourced network of Apple devices that use Bluetooth technology to detect and report the approximate location back to the owner.

AirTag also integrates seamlessly with Share Item Location, an iOS feature designed for users who need to temporarily share the location of their misplaced items with trusted third parties such as airlines. Apple has partnered directly with more than 50 airlines to privately and securely accept Share Item Location links, reducing baggage delays by 26% and truly lost luggage by 90%, according to SITA.

Industry-Leading Security Features

The new AirTag is designed with privacy in mind. It doesn’t physically store location data or history on the device itself; instead, end-to-end encryption protects all communication with the Find My network. No one, including Apple, knows the identity or location of any device that helped find it.

Designed exclusively for tracking objects and not people or pets, AirTag incorporates a suite of industry-first protections against unwanted tracking, such as cross-platform alerts and unique Bluetooth identifiers that change frequently.

Environmental Responsibility

Apple continues to prioritize environmental responsibility in its product design. The new AirTag is made with 85% recycled plastic in the enclosure, 100% recycled rare earth elements in all magnets, and 100% recycled gold plating in Apple-designed printed circuit boards. The paper packaging is also 100% fiber-based and can be easily recycled.

Availability and Pricing

The new AirTag is available today for the same price as its predecessor: $29 for a single unit and $99 for a four-pack, with free personalized engraving on apple.com and the Apple Store app. Customers can also add the AirTag FineWoven Key Ring, made from 68% recycled content in five beautiful colors, for an additional $35 (U.S.).

The new AirTag requires a compatible iPhone with iOS 26 or later, or iPad with iPadOS 26 or later. Customers must have an Apple Account and be signed into their iCloud account to use certain features.

For more information on the latest updates and features of the new AirTag, visit Apple’s official website.