Key Highlights
- Bryson DeChambeau has severed ties with LA Golf.
- The split occurred due to a disagreement over company ownership and control.
- DeChambeau remains in LA Golf shafts for now, but changes are expected soon.
- Predictions suggest DeChambeau might switch to current club manufacturers or explore direct-to-consumer brands.
The Split: A Shocking Move by DeChambeau
It’s been a surprising turn of events in the world of professional golf, as Bryson DeChambeau announced his split with LA Golf. The two-time US Open winner has long been known for his unique approach to equipment and his willingness to experiment with lesser-known brands.
The Reason: A Disagreement Over Company Ownership
According to Reed Dickens, the owner and CEO of LA Golf, the split was due to a disagreement over company ownership. “Bryson has this new consultant, a McKinsey-consulting type guy, and this guy says to me that Bryson is gonna walk unless he gets 51 percent,” Dickens stated. “Bryson’s got 2 percent of the company. And I think the guy doesn’t realize that he’s dealing with a redneck.” It seems clear that the disagreement was about control over the brand, leading to this unexpected parting of ways.
LA Golf Remains in His Bag
Despite the split, DeChambeau still uses LA Golf shafts for his clubs. “He remains a customer and still has the shafts in his bag,” confirmed his agent, Brett Falkoff. This suggests that while the relationship with LA Golf as an ambassador might be over, he is not completely abandoning their product.
Predicted Changes: A New Direction for DeChambeau
With changes looming on the horizon, several possibilities have been suggested:
- Continuing with LA Golf Shafts: While unlikely, it’s possible that DeChambeau will continue to use LA Golf shafts for a while. They’ve proven effective and familiar.
- Moving to Current Club Manufacturers: Given his trust in Krank and Avoda clubs, he might explore these brands entering the shaft world. This could be an interesting move if they decide to venture into that market.
- Exploring Direct-to-Consumer Brands: With DeChambeau’s influence on YouTube, a move to a D2C company like Takomo would make sense. He could create a specialized set-up for himself and potentially his fans.
The Future of LA Golf
For now, it seems that LA Golf is continuing production. Sergio Garcia has been using their irons recently, but the future remains uncertain. Will other players be forced to change their equipment?
Or will the brand cease manufacturing altogether? Only time will tell.
The golf world watches with interest as DeChambeau navigates this new chapter in his career. His willingness to experiment and push boundaries continues to make him one of the most fascinating players on tour, regardless of which clubs he chooses to wield.