Key Highlights
- National Bagel Day is celebrated on Thursday, January 15, 2026.
- A variety of bagel chains are offering special deals and freebies.
- Einstein Bros. Bagels offers a free Bagel & Shmear with any purchase.
- Panera Bread provides a free second stack of their choice when buying an Asiago Bagel Stack.
National Bagel Day: A Sweet Celebration Across the U.S.
January 15, 2026, marks National Bagel Day in the United States, a time to savor this classic breakfast food and enjoy special offers from some of the leading bagel chains. This day not only celebrates the rich history and versatility of the bagel but also brings communities together over their favorite flavors.
Origins of the Bagel
The bagel, a staple in many American breakfasts, has deep historical roots that trace back to the 13th century. Its name originates from the Polish and Yiddish words “bajgiel” and “beygal,” respectively, which describe ring-shaped bread. Over centuries, this humble food migrated across continents and became an integral part of American culinary culture.
Popular Bagel Flavors
A recent survey conducted by Einstein Bros. Bagels in 2026 revealed that the top five bagel flavors in the United States are:
- Plain (No. 1)
- Asiago (No. 2)
- Everything (No. 3)
- Six Cheese (No. 4)
- Cheese Jalapeno (No. 5)
The survey also found that the most favored shmear flavors are:
- Plain Cream Cheese (No. 1)
- Garden Veggie (No. 2)
- Honey Almond (No. 3)
- Jalapeno Salsa (No. 4)
Special Deals for National Bagel Day
To mark the occasion, several popular bagel chains are offering special deals and freebies:
GoPuff Contest: Skittles could send Elijah Wood to your home to film a Super Bowl ad. This exciting opportunity is a highlight of the day.
Biggby Coffee: Enjoy a bagel and cream cheese for $1 when you purchase any 20-ounce or 24-ounce specialty beverage on National Bagel Day.
Bruegger’s Bagels: Members of Bruegger’s Rewards get a free bagel and cream cheese with any purchase. New members can sign up online to take advantage of this deal.
Einstein Bros.
Bagels: Get a free Bagel & Shmear with any purchase on January 15, 2026. Just mention “National Bagel Day” when ordering in-bakery for the freebie.
H&H Bagels: Members of the H&H Rewards loyalty program can get a free bagel and spread sandwich on Thursday, January 15, 2026. This offer is available both online and through the app (get it scanned at the register in-store).
Panera Bread: When you buy an Asiago Bagel Stack, you get a second stack of your choice for free with code BOGOSTACK.
These special offers are designed to make National Bagel Day a memorable event for bagel lovers everywhere. Whether you prefer plain or loaded with cheese and jalapeno, there’s something for everyone to enjoy on this celebrated day.
About the Author
Mike Snider is a national news reporter for USA TODAY. He can be followed on Thre, Bluesky, X, and email him at [email protected] or @mikesnider.