Lakers Exec: Rob Pelinka Remaining ‘empowered’ to Run Basketball Operations

Ron Rosen Confirms Pelinka’s Future with Lakers

Lon Rosen, the new president of business operations for the Los Angeles Lakers, has confirmed that Rob Pelinka will remain in his current role as president of basketball operations. This announcement comes after speculation about Pelinka’s future following the team’s performance during the recent NBA trade deadline.

Pelinka’s Alignment with Ownership

“Rob’s empowered to do what he does,” Rosen said, emphasizing Pelinka’s ongoing authority in the basketball department. Pelinka himself highlighted his close working relationship with Jeanie Buss and Mark Walter, stating, “The three of us are working really, really strongly and well together.” This unity is seen as a key factor in maintaining stability within the team’s operations.

Ticket Price Increases

One significant change announced by Rosen was an increase in ticket prices for next season. According to ESPN, some fans saw their season tickets rise by 45.9 percent, reflecting market demand and primary/secondary market activity. Rosen acknowledged this decision, stating, “We hope they renew.” This move underscores the team’s commitment to maximizing revenue while maintaining fan engagement.

Magic Johnson’s Role

The announcement also addressed Magic Johnson’s involvement with the Lakers. Rosen clarified that Johnson will not return to any day-to-day operations, despite his unofficial ambassadorial role. “He is a huge fan of the Lakers, but he’s not gonna be, ‘Hey, Rob, go sign this player. Do that.’” This limited role aligns with Johnson’s own statements after resigning in 2019, where he expressed concerns about Pelinka’s management style.

In conclusion, the Lakers’ leadership has made clear their intention to support and maintain continuity within the basketball operations department under Rob Pelinka. As the team looks ahead to next season, these changes highlight a strategic shift towards long-term planning and stability.