Key Highlights
- Jordan Brand introduces the Luka 5, designed for players with a shifty style of play.
- The shoe includes full-length Zoom Strobel and ISOband for enhanced propulsion and control.
- Luka Dončić says the new shoe gives him extra pop and control to attack from any spot on the floor.
- The Luka 5 will be available January 8 at jordan.com and select retail locations.
New Jordan Brand Footwear for Basketball Players with a Shifty Style of Play
Jordan Brand has launched its latest footwear innovation, the Luka 5, specifically designed to cater to players who prefer a shifty style of play. This new sneaker aims to help athletes change pace and direction effortlessly while maintaining a strong connection with the court.
Design and Technology
The Luka 5 is engineered for those who rely on quick directional changes, such as Luka Dončić’s signature step-back jumper and Euro step. The shoe features a full-length Zoom Strobel for extra propulsion and a new ISOband to enhance control. These innovations, combined with the plush CushIon 3.0 midsole and underfoot stability of Luka’s signature ISOplate, offer athletes 360-degree control.
Expert Perspective
Luka Dončić, who has been working closely with Jordan Brand on this project, expressed his satisfaction with the new shoe. “Working with Jordan Brand on the Luka 5 was about making something that fits my game and keeps evolving with me,” says Dončić. “The full-length Zoom Strobel and ISOband give me that extra pop and control so I can attack from any spot on the floor. Every time I lace them up, I know I’m ready to go.”
Availability and Marketing
The Luka 5 is scheduled to hit retail shelves January 8 at jordan.com and select retail locations. Jordan Brand is inviting players to command the floor in confidence with this new silhouette, which is designed for slow-step finishes and directional changes that control the game.
The shoe comes in a range of bold styles, including the Venom colorway, which features eye-catching illusion green paired with hits of black. This vibrant design reflects Luka’s unique playing style and offers players an array of choices to match their personalities on the court.
With its focus on flexibility, stability, and control, the Luka 5 is set to be a game-changer for basketball players who demand the best from their footwear. As we approach the launch date, fans can look forward to seeing how this innovative shoe performs in real-world conditions and whether it will become an essential part of every shifty player’s arsenal.
For now, the only thing left to say is: “Watch out for Luka Dončić—he’s a bad man on the court, but his shoes are just as impressive.”