Key Highlights
- Chipotle Mexican Grill is offering a buy-one-get-one burrito deal for customers with tattoos on Friday the 13th.
- The promotion runs from 3 to 4 p.m. local time at participating Chipotle restaurants in the U.S., Canada, UK, France, and Germany.
- A limited-edition temporary tattoo flash sheet inspired by Chipotle takeout bags will be available for a select period.
- Chipotle’s previous tattoo-themed BOGO promotion generated its highest-ever sales during mid-afternoon hours in June 2025.
The Inked-Up Offer: Chipotle’s Friday the 13th Promotion
You might think this is new, but… it’s not. Chipotle has been capitalizing on tattoo culture for a while now. This time around, they’re offering a BOGO (buy-one-get-one) burrito deal to customers with any kind of tattoo — permanent, temporary, or even drawn-on designs.
Stephanie Perdue, the interim chief marketing officer at Chipotle, said, “What started as an internet meme became a real-world expression of fandom for our brand.” This is no joke. The promotion is inspired by the Friday the 13th “flash tattoo” tradition where tattoo shops release pre-designed sheets to commemorate the day.
A Limited-Time Offering
The offer kicks off on March 13, from 3 p.m. to 4 p.m., at participating Chipotle restaurants in the United States, Canada, UK, France, and Germany. It’s a small window, but it could be worth the wait for tattoo enthusiasts.
Swae Lee, the hip-hop artist behind the flash sheet designs, said, “‘Tatted like a Chipotle bag’ is really about self-expression.” The temporary tattoo sheets will only be available at the Midtown Miami restaurant from 3 to 4 p.m. ET on March 13 while supplies last.
Previous Success and Future Stakes
Chipotle isn’t just trying to score some free burritos; they’re betting big on consumer behavior driven by tattoos. The company’s previous tattoo-themed BOGO promotion in June 2025 generated the highest sales during mid-afternoon hours.
The March 13 offer is redeemable only at restaurants and requires the purchase of an entrée of equal or greater value for each free item, with additional restrictions applying. But hey, who’s counting when it comes to a chance to get a free burrito?
Wrapping Up
Chipotle’s strategy is simple: tap into tattoo culture and offer something unique that customers can’t resist. The promotion is just one part of their broader branding efforts, but it sure makes for an interesting Friday the 13th.