brand,” Bordonaro said. “We want to create an image that’s consistent and to dress people for who they are.”
Bordonaro’s process is meticulous, requiring time, energy, and a deep understanding of each athlete’s personality. This attention to detail is crucial in ensuring that players feel confident and authentic when representing themselves on the field.
From the Court to the Field
What’s interesting is how Bordonaro’s work has transcended gender lines. While she is primarily known for her work with WNBA stars, her influence is now being felt in the NFL. Athletes like CeeDee Lamb of the Dallas Cowboys and Travis Kelce of the Kansas City Chiefs are setting new standards in on-field style.
Bordonaro highlights Delpit as one of the most consistently well-dressed players in the NFL, noting his ability to maintain a polished look even under pressure. Meanwhile, Travis Kelce’s August GQ profile has sparked discussions about how fashion can be a powerful tool for athletes to express themselves and connect with fans.
Marketing and Branding
The rise of stylish players is not just about personal expression; it’s also part of a larger strategy by brands and teams. Bordonaro’s work has helped athletes like USWNT star Jaedyn Shaw secure brand deals, underscoring the growing importance of fashion in marketing sports stars.
“Fashion’s a form of expression,” Bordonaro said. “They can express themselves on the court or field, but what’s more a form of expression than how you dress?”
For brands like Coach, partnerships with athletes are not just about aesthetics; they’re strategic investments in cultural influence and brand recognition.
The Future of Athlete Style
As the NFL continues to embrace fashion as a key part of its culture, we can expect to see more players stepping out in bold and innovative styles. This shift is not only changing how fans perceive athletes but also broadening the appeal of the sport itself.
“People are drawn in because of the ‘fits and the personalities,” Bordonaro said. “And then you watch a game, and you’re suddenly locked in.”
The future looks bright for athlete stylists like Bordonaro, as they continue to shape the narrative around style and sports in ways that resonate with audiences both on and off the field.